With 2020 just around the corner, here are some email marketing trends to look forward to!
2019 was a year of unpredictable digital transformation. From the rise of Chatbots like ManyChat and Neil Patel’s favorite, MobileMonkey to push notification tools like Subscribers, the communication gap between the marketer and the consumer, this year, became smaller while the landscape of the digital technology became larger. But let’s address the elephant in the room-email marketing.
Email marketing has been around forever and with so many new social media platforms popping up and taking over, the real question is:
Is email marketing dead?
The answer is, absolutely not! In fact, according to a survey report by Litmus, users are particularly optimistic about the longevity of email marketing. 70 percent of individuals who participated in the survey reported that email and email marketing would exist in the next 10 years, the highest for any digital channel.
But just because email marketing is here to stay does not mean it is not changing. Here are a few ways in the revolution of the digital world will change how email is purposed for marketing in 2020.
1. Let’s talk mobile
As we move towards 2020 and the number of mobile devices plummets to 26 billion, marketing is no longer about mobile optimization, it is about mobile prioritization. In another Litmus report, mobile was the most popular reading environment with 42% of all emails being opened on smartphones or tablets.
While the open rate of mobile devices will continue to surpass that of desktops in 2020, the pressure on email marketing agencies to generate emails that can collapse into an optimized mobile-viewable format will increase.
The bottom line is, every little thing will count! From the size of the images to contextual relevance to the placement of CTAs, the purpose of e-mails will be to provide a comfortable reading experience on the go.
2. Let e-mails talk
‘Siri, how far is the nearest nightclub?’
‘Google, will it rain today?’
Sounds familiar, no?
But voice assistants, to date, are most commonly used for tasks like calling, turning on/off lights, getting directions and setting reminders.
If voice technology is just an instrument of one’s daily routine then what’s in it for email marketing? In research conducted by Google, it was found that 52 percent of smart speaker users, use it to get information on deals and other promotional messages which are embedded in emails. This means that the more we talk to our devices and the more they talk to us, the greater the possibilities of eCommerce email marketing.
3. Let’s automate emails
Gone are the days when ad payments were a headache. According to Neil Patel, financing companies like Brex and Lighter Capital have made it easier for small companies and startups to achieve larger limits or get loans, thus leveling the playing field. Under such circumstances, companies are leveraging AI and other automation software to gain a competitive edge over their counterparts. AI and automation ensure that the right content is delivered to the right people at the right time.
This means that if everyone else is doing it and you are not, chances are that you will not be able to compete for long. End result? You will have to use AI marketing technology to beat your competitors!
Just like other digital companies around the world, at Defqon Digital we understand the importance of email marketing and are excited about its future prospects. Our expert email marketers are constantly tapping into new email marketing tools and techniques to offer nothing but the best to our clients.
For more information about Defqon’s email marketing strategy contact us at +92-345-475-2699 or email us at [email protected].