ABOUT THE BRAND

Reem was a high fashion modest wear clothing brand with an edge. It was the brainchild of Ayesha Wazir, made with love. The vision of the brand was to empower the woman of Pakistan and to make her feel special in trendy abaya styles.

THE OBJECTIVE

The label was to be launched within Pakistan and on a global level in a span of 28 days to be exact. For that purpose, Ayesha reached out to DEFQON.

DEFQONS Strategy

Our challenge was to market and persuade a younger target audience to buy our product which was actually meant for an older generation. We had to show sales, and show them fast.
Another challenge we faced was to do this entirely online with absolutely zero ground activity. With no launch event and no ground activities for our target audience, we now had to come up with all-inclusive digital and social media campaign with fresh designs catering to this audience.
After thorough research of the market and studying international brands offering similar products, we narrowed down the target audience for the brand.
The key to this project was to deliver a cohesive, recognizable multi-channel campaign to create a synergy of brand awareness and recognition through digital and social media.

• BRAND IDENTITY AND MARKETING DESIGN
• WEBSITE DESIGN & MAINTENANCE
• MAINTAINING THEIR WEBSTORE
• SOCIAL MEDIA STRATEGY AND CAMPAIGNS
• DIGITAL PR
• B2C COMMUNITY MANAGEMENT

DEFQON recognized the need for complete branding including more efficient functionality-driven, e-commerce and design solutions aiming at brand sales and their eventual plan of expansion.