Vertical Concepts is a Construction and Development Company based in Pakistan. The client came to DEFQON, looking to create an identity for his brand of Real-estate construction and Development firm.
Having been recently launched and still in the process of planting both feet into the rapidly advancing and digitally-powered world of Pakistan’s Developmental Sector, VC wanted to create an image of the company that conveyed its purpose and objectives.
DEFQON created a storyboard for the company’s journey till date and its objectives while keeping the client’s aspirations in mind. Once we established the signature color palette and a thorough understanding of the Client’s vision for Vertical Concepts, we proceeded to design mode, creating the complete branding paraphernalia including Logo design, stationery such as Letterhead, envelopes and Visiting cards.