ABOUT THE BRAND

Vertical Concepts is a Construction and Development Company based in Pakistan. The client came to DEFQON, looking to create an identity for his brand of Real-estate construction and Development firm.

OBJECTIVE

Having been recently launched and still in the process of planting both feet into the rapidly advancing and digitally-powered world of Pakistan’s Developmental Sector, VC wanted to create an image of the company that conveyed its purpose and objectives.

DEFQON’S STRATEGY:

DEFQON created a storyboard for the company’s journey till date and its objectives while keeping the client’s aspirations in mind. Once we established the signature color palette and a thorough understanding of the Client’s vision for Vertical Concepts, we proceeded to design mode, creating the complete branding paraphernalia including Logo design, stationery such as Letterhead, envelopes and Visiting cards.

VERTICAL CONCEPTS 1

BRANDING

VERTICAL CONCEPTS 2

STRATEGY

VERTICAL CONCEPTS 3

DIGITAL