ABOUT THE BRAND

Hina Butt is a Pakistani fashion brand, that caters to a wide range of Pakistani Fashion including Luxury wedding wear, formals, ready-to-wear prêt and Bridals. The label is widely celebrated for being everything today’s young women look for when going out shopping.

THE OBJECTIVE

A renowned designer and politician who has been in the fashion business since 2010, Hina Butt decided to take her namesake fashion brand to the next level. For that purpose, she reached out to DEFQON.

DEFQON’s STRATEGY

After a thorough and analytical analysis of the brand’s current clientele and target market, DEFQON recognized the need for a complete rebrand, including a more efficient functionality-driven, Woo-commerce solution aiming at brand expansion. The client’s product design aesthetic already had a massive fan following on social media which was a huge plus that DEFQON utilized to direct traffic towards a centralized portal, that is, the website to create a centralized database for the Brand. DEFQON also provided Social Media Marketing consultation to the brand’s in-house marketing team, strategizing a maximization of Product Sales.

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BRANDING

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STRATEGY

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E-COMMERCE

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DIGITAL