With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up. Brick and mortar businesses are either changing their business models to an online one or beefing up existing marketing efforts with digital marketing strategies. In the digital arena where business and commerce are heading to, Digital marketing tools and techniques provide business owners, the best chances for competition, survival and even business growth.
Here are six reasons why digital marketing in 2021 in Pakistan can help you grow your business.
- Levels the online playing field
Digital Marketing provides small and medium businesses the chance to compete and attract their share of targeted traffic. Small companies now have the resources to perform sales and marketing processes that were previously available only to large corporations.
- More cost-effective than traditional marketing
Small businesses have very little resources and even capitalization. This is why digital marketing provides them with a better and much more cost-effective marketing channel that delivers results. In short, digital marketers get better Cost per Lead (CPL) compared to other marketing channels.
- Delivers Conversion
Online businesses marketing products and services measure success by the percentage rate of incoming traffic that is converted into leads, subscribers and sales. Business owners are streamlining their digital marketing campaign towards conversion optimization. Search Engine Optimization (SE0), Social Media Marketing and Email Marketing generate quick and effective interaction with targeted audiences and deliver more than average results in terms of higher conversion rates.
- Generate Better Revenues
Higher conversion rates generated by effective digital marketing techniques will deliver loads of profitable benefits for you and your business in terms of better and higher revenues. Companies using digital making strategies have 2.8 times revenue growth expectancy, according to Google.
- Facilitates interaction with Targeted Audience
Interacting and providing customers with proper engagement points can give you an insight of what your targeted audience wants. Some of the benefits are:
- Marketing , effectiveness and precise training
- Increased customer satisfaction
- Increased customer attention
- Driving Revenue through Personalized Ads.
- Increased cross-sell and upsell rates
- Efficiency and quick time to value
- Brand Reputation
Delivering on what you promised will help you develop a better relationship with your targeted audiences. Paying customers turn into loyal customers that eventually turn into your brand ambassadors.
- Better ROI for your Marketing Investment
The key to success in Digital marketing however is to generate a steady flow of targeted traffic that converts into sales and leads. The more your business generates this kind of traffic, the faster you can realize your ROI.
- Earns Trust
Digital Marketing leverages social media signals, social proof and testimonials from actual consumers who have previously purchased, joined, or availed of a product or service marketed by a particular brand or business. 90% of respondents according to the Global Online Consumer Survey claimed that they would trust information about a particular brand, product or service if the data comes from people they know.
- Entices to take Favorable Action
Digital marketers can make use of clever and innovative ways to entice conversion using calls-to-action. Calls-to-action specifies what your web visitors should do next. Innovative forms, buttons and texts are optimized according to copy, color scheme, graphics and even positioning on the page to generate the best results in terms of generating favorable action.
- Makes you ready for the Internet of Things
The “Internet of Things” is a global ecosystem of interconnected devices – tablets, smartphones, gadgets, appliances and more – that can interact with each other through the internet. Survival for your business in the era of the “Internet of Things” means inclusion in this interconnected grid – giving you an access window to reach out to targeted audiences belonging to this online grid.
Overall – Digital Marketing helps you make use of proven strategies and techniques that attract not necessarily more traffic – but highly targeted traffic that delivers results. Targeting the right kind of people that delivers the right kind of results is what Digital Marketing is all about – ensuring survival for your business.
